adidas Terrex & The Renewal Workshop: ‘Nothing Left Behind’ Marketing campaign

Outside gear corporations are identified for pioneering new eco-conscious products that forge past the same old recycled (or partially recycled) fare. adidas Terrex, the outdoor-focused department of the sneaker and sports activities attire behemoth, now takes its Earth-friendliest step but with a brand new challenge in collaboration with The Renewal Workshop (TRW) known as “Nothing Left Behind.” The idea: re-engineering worn-out attire and textiles into upcycled supplies and good-to-go-again merchandise for pro-adventurers utilizing TRW’s proprietary Renewal System.

“We regularly problem ourselves to develop items that may lengthen the lifespan of Terrex merchandise nearing the tip of their lifecycle. This was our guiding inspiration to reach at this exploratory assortment with Adidas designers and The Renewal Workshop,” says Michael Kadous, head of North America for adidas Terrex and 5 Ten. “The result’s a reimagined assortment sourced from athletes and staff engineered into distinctive outside items that we are able to ship again to athletes to inform tales about all new adventures born from their repurposed items.”

Courtesy Picture

The sources for these items (a variety of jackets and pants) was worn-out gear gathered from adidas Terrex athletes—together with professional climbers Molly Mitchell and John Cardwell, in addition to staff of the model. After being repaired and remixed, the garments had been then returned to the unique house owners for continued testing and analysis. Although these pilot-project items received’t be accessible to customers, the gathering conjures up a brand new wave of recycled and repurposed attire.

Within the meantime, followers of the Three Stripes and their continued push for extra sustainable outdoor gear can signal as much as its AdiClub and enter a raffle to personal a signature piece from the customized assortment. Shoppers can even return previous or undesirable adidas attire to be resold or reused by means of the corporate’s Give Back program—in return for AdiClub membership factors or adidas vouchers.

Repurposed pieces from Adidas and The Renewal Workshop's custom apparel collaboration.
Courtesy Picture

Study extra in regards to the partnership, the gathering, and this newest dedication to sustainability by testing this short video launched by adidas Terrex and TRW—that includes North America firm head Michael Kadous and a number of other high adidas Terrex and 5 Ten designers.

For entry to unique gear movies, superstar interviews, and extra, subscribe on YouTube!

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button